Hard Knocks Wolf

posted on August 30, 2012

When Vans asked  Louie Gong (Eighth Generation/Mockups founder) to do up a pair of customs for their Custom Culture Arts Program, he used Mockups as a 3D template for refining the composition and colors of his design.  The completed custom shoe ended up being used as the visual for a Vans Custom Culture announcement at Juxtapoz.com.

Hard Knocks Wolf by Louie Gong

Like most of Louie’s artwork, this custom shoe design says something about the complexity of all things.  Specifically, he used an x in one of the eyes of the Wolf to draw attention to fact that wolfs -like people – struggle to achieve their own version of success.  It’s the way wolves deal with this struggle that defines them as a cross cultural symbol of loyalty and leadership.