Mockups-designed custom shoe at

Louie Gong at Juxtapoz

In 2011 these “Hard Knocks Wolf” custom shoes by Louie Gong were featured at in association with the Vans Custom Culture arts program.  They were among the very first custom shoes that Mockups creator, Louie Gong, designed using Mockups …

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Mockups creator on “Most Inspirational” list

Native Max Magazine 2012

Louie Gong, the founder of Eighth Generation and the creator of Mockups, was recently named to Native Max Magazine’s list of “Top 10 Most Inspirational Natives: Past and Present.”  The list also included icons like Wavoca, Maria Tall Chief, and Leslie Marmon Silko.  Here’s an …

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Smithsonian’s NMAI features Mockups art toy


On Saturday, December 8 guest artist from around the country converged on the National Museum of the American Indian’s grand Potomic room for “Design Yourself: IAMNMAI,” an event featuring Louie Gong (Nooksack/Chinese/Scottish/French), a Seattle-based educator and artist, and his newly-released customizable art …

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Louie Conducts First Mockups Workshop

Custom shoe workshop with Louie Gong, founder of Eighth Generation and Creator of Mockups

On July 27th, Louie Gong hosted a workshop called “Art and Identity” for Mexican high school students visiting the United States as guests of the U.S. State Department. The workshop took place at the INScape Art Building, formerly the INS (Immigration & Naturalization Service) headquarters in Seattle, WA, which is now occupied by artists that aim to preserve and engage its legacy through the arts. The US State Department and Vans also supported the workshop.

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The Mockups Story

Mockups are labor of love over three years in the making. They were designed, developed, and financed by Louie Gong of Eighth Generation, one of the nation’s most successful custom shoe artists. Louie is a Native of mixed heritage (Nooksack, Squamish, …

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